The Brand Establishment (BE) is an elite group of principals of brand development and branding firms dedicated to a contemporary view of brand development that is proven effective in growing businesses - unearthing their uniqueness - identifying a clear reason to do business with them.

Each principal has completed rigorous graduate-school-level course and lab work leading to designation as a Certified Brand Strategist (CBS). Only BE-certified members offer the trademarked "Turning the Telescope™" brand discovery process perfected over 20 years - as well as a host of other tools from Strategic Brand Assessment to ROI accountability. These proven processes and tools are nationally recognized as the new paradigm in brand development.